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Archive for December, 2011

We wish a 2012 full of successes!

 

Les deseamos un 2012 colmado de éxitos!

 

The Rise of Developeronomics and Tech Bubble

We want to share these two articles, oposite or complementary ? … anyway, very interesting indeed.

The one absolutely solid place to store your capital today — if you know how to do it –  is in software developers’ wallets. If the world survives looming financial apocalypse dangers at all, this is the one investment that will weather the storms. It doesn’t matter whether you are an individual or a corporation, or what corner of the world you inhabit. You need to find a way to invest in software developers.

Read more: http://www.forbes.com/sites/venkateshrao/2011/12/05/the-rise-of-developeronomics/

“Tech bubble” has two meanings: ‘excessive valuation waiting to be popped,’ yes, but also ‘the distorting membrane inside which the tech world lives.’ Within it we surf exponentially ever faster, fuelled by Moore’s Law (while it lasts), but we also suffer from what I call “Moore’s Lens”: like the first, flawed Hubble Telescope, our perspective is skewed. In particular, we tend to think the rest of the world can and will change as fast as the the tech world does. It ain’t so.

Read more:  http://techcrunch.com/2011/12/10/double-bubble-toil-trouble/

 

Email Viewership Report

More and more, email marketerss needs to take into consideration how email is viewed and also how to improve the conversion path to be friendly for many devices like tablets, smart phones and desktops.

I found this article very interesting, enjoy!

Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile device* during the six months ended September 2011, up 34% from the previous six-month period, according to study by Return Path, which also found that Monday is the worst day of the week for mobile email viewership.

The growth in mobile came at the expense of webmail (e.g., Yahoo, Gmail) and desktop viewership: 

  • Webmail opens accounted for 44% of email opens in the six months ended September 2011, down 11% from the previous six-month period. 
  • Desktop opens accounted for 33% of opens, down 9.5%. 

Read more: http://tiny.cc/7k2zh